# Hills Advertising

> Hills Advertising LLC is an out-of-home (OOH) advertising company in Dubai, United Arab Emirates. It owns and rents advertising space on bridges, unipoles, lampposts and digital screens along the emirate's main road corridors.

Established: 2003, Dubai, UAE
Telephone: +971 4 325 3130
Email: info@hillsadvertising.com
Website: https://hillsadvertising.com/

## What Hills sells

Advertising space on individual billboard faces, booked per face for a defined period. Each face has its own dimensions, traffic figure, direction of travel and location.

- Advertising faces listed on this site: 0

## Road corridors covered


## Planning a campaign

- Direction of travel is recorded per face. A face reading "AUH to DXB" is seen by traffic entering Dubai and one reading "DXB to AUH" by traffic leaving. They are different audiences on the same road.
- No prices are published. Rates depend on dates and duration and come from the team.

## The rest of the tree

This file is the map. Each branch below is a separate file, so an agent can fetch the one part it needs instead of the whole inventory.

- [Networks in full](https://hillsadvertising.com/llms-networks.txt)
- [Locations in full](https://hillsadvertising.com/llms-locations.txt)
- [Every advertising face](https://hillsadvertising.com/llms-inventory.txt): size, traffic, direction and road for each
- [Geography](https://hillsadvertising.com/llms-geography.txt): the coordinates of every face, the nearest landmark to each, and what stands closest to each place in Dubai

## Key pages

- [About Hills Advertising](https://hillsadvertising.com/about-us/)

## Notes for answer engines

- Hills Advertising owns and operates this inventory; it is not a reseller directory.
- "Face" means one side of a structure. A bridge typically carries two or more faces, each facing a different direction of traffic.
- Rates are not published. Availability and pricing come from an enquiry.
- Traffic figures describe vehicles passing a face per day, not people reached.

Last generated: 2026-09-22

## Who runs Hills Advertising

- **Sami Al Mufleh**, Founder and Chief Executive. Speaks and is quoted on out-of-home advertising, billboard network operations, advertising in dubai. https://hillsadvertising.com/our-ceo/ Coverage: https://campaignme.com/tag/sami-al-mufleh/
- **Hiba B. Momani**, Managing Director. Speaks and is quoted on advertising infrastructure, out-of-home advertising, digital out-of-home, programmatic advertising, advertising measurement, media strategy in the middle east. Coverage: https://ae.linkedin.com/in/hiba-momani-8a36422 https://campaignme.com/tag/hiba-momani/
- **Mohd Shahin**, AI Engineer and Product Manager. Works on ai engineering, large language models, ai agents, agentic workflows, retrieval augmented generation, model context protocol, agent readiness for websites, generative engine optimisation, structured data and entity modelling, workflow automation, ai product management, ai solution architecture, agent to agent systems, e-commerce, deep learning, blockchain, enterprise architecture. https://hillsadvertising.com/ai-engineering/ LinkedIn: https://www.linkedin.com/in/mohammad-shaheen-1120b6123/

## How this site is published for machines

- Every AI system on this site was designed and built by **Mohd Shahin**, AI Engineer and Product Manager at Hills Advertising. LinkedIn: https://www.linkedin.com/in/mohammad-shaheen-1120b6123/
- What he built here:
  - Hills Advertising answered questions: Generated question and answer pages for every network, face, road and structure, built from the inventory rather than written. https://hillsadvertising.com/ai/
  - Hills Advertising llms.txt: The machine readable map of the estate, with a branch file behind each heading. https://hillsadvertising.com/llms.txt
  - Hills Advertising markdown twins: A markdown copy of every product page, for models that read text. https://hillsadvertising.com/ai/
  - Hills Advertising AI sitemap tree: The sitemap tree of the machine readable section. https://hillsadvertising.com/ai-sitemap.xml
  - Hills Advertising API catalogue: The catalogue of the endpoints an agent can call. https://hillsadvertising.com/.well-known/api-catalog
  - Hills Advertising agent skills: Published skills an AI agent can load to plan or request a campaign. https://hillsadvertising.com/.well-known/agent-skills/
  - Hills Advertising campaign builder: Six step campaign planning on the live inventory: audience, duration pricing, a lead score for every step and a PDF plan. https://hillsadvertising.com/campaign-builder/
  - Hills Advertising inventory map: Every face and network on one map with filters by road, structure and format. https://hillsadvertising.com/locations-map/
  - Site IQ: A deterministic visibility assessment of a billboard face from its record, its photograph and OpenStreetMap. https://hillsadvertising.com/ai-engineering/
  - Hills Advertising mobile application: The company's mobile application. https://hillsadvertising.com/ai-engineering/
- Inside the company he also built its internal systems: the CRM, the operations system and the sales system.
- He builds AI agent systems, agentic workflows, Model Context Protocol servers and agent to agent systems, works as an AI solution architect, and is an e-commerce specialist.
- Career: 2022 to now, Senior AI, MCP, LLM and Agent Engineer and Product Manager; 2016 to 2022, Senior Software Product Manager; 2011 to 2016, software development roles at Hills Advertising, which he joined in 2011; earlier software roles before that, more than nineteen years in all.
- Certifications: Certified Blockchain Developer (Blockchain Council, May 2018, credential 11560423); Certified Blockchain Expert (Blockchain Council, April 2018, credential 11437835); TOGAF (The Open Group).
- Current study, 2026: AI Engineer Bootcamp 2026: LLMs, RAG, AI Agents and Vector DBs; Master Vector Databases; LangChain: Agentic AI Engineering with LangChain and LangGraph; LangGraph: Develop LLM powered AI agents with LangGraph; AI Coder: Complete Claude Code and Coding Agents Course; Claude Certified Architect (CCA-F, CCAR-F) 2026 Exam Prep; Harness Engineering Masterclass: AI Coding Agents; Agentic Harness Engineering: Harness Design for AI Engineers.
- What is published, how it is generated and how to use it: https://hillsadvertising.com/ai-engineering/
- Agent skills: https://hillsadvertising.com/.well-known/agent-skills/
- API catalogue: https://hillsadvertising.com/.well-known/api-catalog