[hills_hero eyebrow=”Direct buys” title=”Named faces, for a window you choose” text=”The oldest way to buy out of home and still the one that buys the most certainty. You pick the faces, or we plan them against the brief, and they are yours for the dates agreed at the rate agreed. Nothing is shared, nothing rotates, and what is on the structure is your artwork for the whole period.” label=”Plan a campaign” href=”/campaign-builder/”]

[hills_band tone=”plain” title=”What you are actually buying” lede=”A specific structure on a specific road for a specific window. There are 0 faces on this site and every one of them can be bought this way.”]

A direct buy is a position, not an audience segment. When it is booked it is off the market: nobody else appears on that face while your campaign is running, and the face carries your artwork for every hour of every day it is up.

That is what makes it the right buy for a launch, for a message that has to be seen in a particular place, or for any campaign where being on that bridge on that road matters more than the cost per thousand.

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[hills_band tone=”tint” title=”How it is priced” lede=”By the face and by the window. The rate depends on the road, the structure and the time of year, and it is quoted before anything is committed.”]

Production and installation are ours, because the structures are ours. That is quoted with the space rather than added afterwards, and the lead time we give is one we control.

The one thing that moves a price more than anything else is the window. Sheikh Zayed Road in a peak month is a different conversation from the same face six weeks later, so the earlier the dates are settled the more there is to choose from.

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[hills_faq heading=”The questions we are asked first”]
Can I pick the exact faces? | Yes. Open any network or any road and every face has its own page with its size, its direction of travel and where it stands. Send us the list and we will tell you what is free.
What is the shortest booking? | It depends on the structure and the window. Tell us the dates you have in mind and we will tell you what is possible rather than what is usual.
Do I see it before it goes up? | Yes. Your artwork is put on a photograph of the actual face, taken from the road, so you are looking at the position a driver sees.
What happens if the face is already booked? | We say so, and we come back with what is free on the same route in the same window. We do not hold a face we cannot deliver.
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[hills_cta heading=”Tell us the dates and the road” text=”The objective, the window and roughly what there is to spend. We come back with the faces that carry it, what each one carries in traffic, and what it costs.” label=”Plan a campaign” href=”/campaign-builder/”]