[hills_hero eyebrow=”Performance buys” title=”Bought against what it delivers” text=”A direct buy is priced by the window. A performance buy is priced by what the window produces. The same 0 faces, the same roads and the same structures, bought against delivery rather than against the calendar, with the plan adjusted while it is running rather than after it has finished.” label=”Plan a campaign” href=”/campaign-builder/”]

[hills_band tone=”plain” title=”What changes, and what does not” lede=”The inventory does not change. What changes is what the money is attached to.”]

On a direct buy you agree a face and a period. On a performance buy you agree what the campaign has to deliver, and the faces that carry it are chosen, and changed, against that. A route that is not pulling its weight in week two does not stay in the plan until week six.

It suits a campaign with a number to hit rather than a place to be seen: a season, a launch window with a target, a brand that is measured on reach rather than on presence.

[/hills_band]

[hills_band tone=”tint” title=”What it is measured on” lede=”Our own counts, per face, recorded by us. Where we do not have a count for a face, its page does not show one rather than showing an estimate.”]

The estate is 0 screens and 0 printed faces across 0 roads, and the two behave differently under a performance brief. Screens can be moved in hours. Printed faces are a production cycle, so they are planned in larger blocks and changed between them.

Reporting is against the same figures the site publishes. Nothing is reported that cannot be opened and checked against the structure it came from.

[/hills_band]

[hills_faq heading=”The questions we are asked first”]
Is this the same as programmatic? | No. Programmatic is screen time bought by the hour through a platform. A performance buy is our own inventory, planned and changed by us against an agreed outcome, and it includes the printed faces that no platform sells.
How is delivery counted? | From our own traffic records, per face, which is the same source every face page on this site is built from.
Can the plan change once it starts? | That is the point of it. The faces are reviewed while the campaign runs and the weight is moved to what is working.
What if the target is not met? | It is agreed in writing at the start, including what happens if it is missed. Ask us for that before you commit rather than after.
[/hills_faq]

[hills_cta heading=”Tell us the number, not the site list” text=”What the campaign has to deliver and by when. We come back with the plan, the faces behind it and what each one is expected to carry.” label=”Plan a campaign” href=”/campaign-builder/”]